Purchasing a property demands a high level of involvement, and this could not be more true for the real estate industry. Since these assets can be quite an investment, taking potential buyers and investors into a buying decision is a matter of understanding their preferences and influencing their perspective, not to mention making sure that they are always informed and not inundated with their choices.
As a real estate company, how do you market your portfolio of development projects to a discerning audience?
People begin their home-searching journey where they spend most of their idle time—at home and in front of their screens. This means that to reach more interested buyers, you need to do more than just posting ads in a local paper or handing out flyers in a mall. You need to get noticed online.
Digital marketing can help your business in ways that traditional marketing can’t. With the use of digital channels such as social media, websites, and email marketing, there are many ways we can connect you with the right prospects so you can improve your chances of closing more leads and converting those listings into sales:
Social Media
If you want to engage a wider audience and increase your social following, we can utilize social media platforms like Facebook, Instagram, and LinkedIn to regularly post content about your properties, provide development updates, answer real estate inquiries, as well as share some information about the neighborhood and local amenities.
We can also run ads for a more targeted and objective-driven approach. This way, we can promote your listings, grow your online presence, and generate quality leads while also gaining valuable insights in terms of your audience’s demographics, interests, and behavior, which are useful in restructuring your content or creating marketing campaigns that better serve their needs.
Website
If you want to showcase your real estate profile and build your credibility as a trusted developer, having a website or a landing page is a must. With a website that is visually appealing and easy to navigate, we can make it simple for property seekers to browse through all the resources they need to guide them on their buying process anytime and anywhere. We can also help optimize your website with the right user experience, content, and SEO strategy—using relevant keywords and backlinks—to improve your site visibility, drive more organic traffic, and attract high-intent visitors
A website is also a great platform to acquire inbound leads and gather contact information. By hosting virtual tours, publishing blogs, and adding a few lead magnets, we can encourage your visitors to sign up for a newsletter and convince them to get in touch with your agents in just a few clicks.
Email Marketing
When it comes to converting leads, building client relationships, and distributing content, another avenue you need to consider is email marketing. If you want to grow your network while staying connected with your past clients, we can help you leverage email marketing to keep them posted with the latest stories from your business. This can lead to a referral too since you’re more likely to come to mind when someone they know is actively looking for a property.
We can also use email marketing to follow up potential leads through your marketing funnel and promote new real estate projects that they might be interested in investing into for the foreseeable future.
Google Ads
If you want to make your ads appear at the top of search results or be shown to your target users every time they search for real estate properties, Google Ads is one of the most cost-effective ways to do it. This helps especially if you are working within a budget because you pay only when someone clicks on your ad.
With Google Ads, we can set up your ads to specific search queries, interests, locations, and goals to ensure that they are visible to users who are most qualified to be a lead. We can also help you identify real estate keywords to incorporate into your headlines, descriptions, and ad copies for better click-through and lead conversion results.
Video Content
Most people prefer to see the property in person before committing to a purchase decision. Since photos alone are not enough the convey your property’s lifestyle and features, we can help you create engaging and information-rich videos which you can share across your social media and website to provide your potential buyers and investors with a good impression and a better view of your property’s selling points.
With billions of people using social media, email, and the internet, not having a digital strategy in today’s age could mean a difference between a new lead and a missed opportunity. So if this is something you can’t afford to miss out on, now is the time to invest in digital marketing.
Here at Sunday Studio, we don’t just follow the same rule book. We’re here to help you create digital experiences that are intentional to your needs so you can communicate your message and resonate your value to the right audience. Let’s work together!
