With the time you’ve spent scrolling through the Internet, you have likely come across graphic elements that move. If you’re unfamiliar with the term, these moving elements are often called motion graphics. In the world of digital marketing, more and more marketers are embracing this medium as a powerful tool used to emphasize facts, illustrate points, and share ideas in a way that is easy to visualize and understand. Given the short attention span of users, motion graphics work great in communicating a lot of information in a short amount of time.
But more than just making elements move, animation and motion graphics are also helpful in bringing your message to life through emotional narratives, creative storytelling, and artistic expression. By crafting them with intent, we can create experiences that effectively provoke thoughts and evoke emotions, leaving a significant impact on the audience.
The world is not flat when it comes to creativity. So to add more layers to your brand’s message, we use motion graphics and animation to help you in many ways:
- Orientation Process
Motion and animation are pivotal in onboarding, revolutionizing how companies introduce new employees to their roles and company culture. They have emerged as invaluable assets that can save time, providing many benefits that streamline and enhance the onboarding experience for both employees and employers. They can be easily shared and reused, resulting in consistent and standardized onboarding across the company.
Whether virtual or on-site, animated onboarding and training videos transcend traditional methods by showing concepts and policies in an engaging and accessible manner. By visually illustrating company culture and practices, they offer new employees a glimpse into the company’s core values. Through motion graphics and animation, you make the journey more engaging, more memorable, and more flexible.
Here’s what we did for UnionBank.
- Brand Awareness
Now more than ever, consumers are interacting with brands digitally. However, with their short attention span, they don’t want to spend their time leafing through pages of information about your brand; with animated videos, you can explain who you are and what your brand can do for them.
With a compelling story, motion and animation offer a balanced approach, allowing brands to blend engagement and messaging seamlessly. You can take your audience into an immersive experience, for example, into an interactive story about your brand. With this, you can effectively captivate, educate, and connect with your audiences, leading to increased brand awareness. Now, whenever someone comes across your video, they will instantly recognize your brand and pay more attention to it!
Here’s what we did for Klook.
- Explainer video
Humans are visual learners and are more likely to remember concepts and ideas through charts, diagrams, illustrations, graphics, and more; one of the most significant benefits of animated explainer videos is that they simplify complex information. They help break down difficult concepts such as technical processes, product features, or intricate systems into easily understandable visuals.
But beyond their capacity to simplify and captivate, motion and animation lend a sense of personality and creativity to explainer videos. By incorporating these, you can inject life into concepts or narratives that remain lifeless on the page.
Here’s what we did for Hoppler.
- Social Media Content
While graphics and engaging visuals can grab people’s attention, the usage of motion design and animation takes it to the next level. With motion design and animation, you can bring life to static graphic designs and deliver your message with an impact.
Aside from grabbing attention, these moving graphic designs also lead to better engagement and reach. Incorporating motion graphics and animation into your social media posts or ads elevates your visuals, sparks curiosity, and prompts audiences to learn more about what you’re offering. This way, you can make your brand memorable and foster a deeper and more interactive connection with your online community.
Here’s what we did for TopBreed.
- VFX Animation
If you’ve seen any recent blockbuster films, television shows, or even television advertisements, chances are you’ve witnessed the power of Visual Effects (VFX) Animation.
Within its domain, VFX holds the ability to elevate and emphasize key elements of your brand, products, or services. It can also add depth and excitement to your marketing campaign or television commercial. Whether creating eye-catching visual effects or transforming ordinary objects into extraordinary ones, VFX animation aims to keep audiences engaged.
Here’s what we did for Supremo TV.
- Logo Animation
We all know how essential a logo is for branding; it’s the first thing people see on your brand. And a great way to generate more awareness is by adding motion to your logo. Bringing the logo to life through motion can make it more engaging and memorable for the audience.
By harnessing the power of motion, you can amplify your brand’s very concept or idea and effectively demonstrate the values upon which your brand is built. Investing in logo animation is an excellent strategic move, no matter how saturated your industry appears. With an animated logo, you can show people how you can show your creativity as a brand, be undeniably distinctive, and outrank your competitors.
Here’s what we did for Magspeak.
Ultimately, motion graphics and animation stand as the new dynamics to the ever-moving phases of our creativity and ingenuity.
Good design is at the core of our creativity here at Sunday, and we make it better with motion. Whether your goal is to increase brand awareness, reach more people, or generate leads, we can create meaningful, cohesive, engaging, and sustainable content through motion and animation.
In today’s content-orientated world, there is no better way to elevate your brand than by setting your ideas in motion – and we’re here to help. Let’s work together!
