“Content is king”. Although a tired topic, it’s a popular phrase that has drawn mixed opinions from marketers over the years. While much has changed ever since Bill Gates penned it, many still ask these questions: Does it still hold the throne? If so, why is content still important?
Content is everywhere and it rules over today’s digital world
From social media, websites, video streaming apps, blogs, and podcasts, the digital space has become a marketplace of ideas, experiences, and most of all, content. However, it has also become saturated with overwhelming filler that interrupts instead of informs, disrupts instead of directs, and confuses instead of clarifies.
People consume content most of their time and it’s no wonder that it is now part of their daily activities. But with so much content available online, it can be difficult for them to filter out the noise and find one that is actually valuable and relevant for them.
That’s why for us, good content is always king—and it reigns for many reasons:
Good content understands its audience
The digital space might have changed the way we reach our audience but without content that is relevant to their needs and speaks their language, there’s barely anything for them to connect into.
This is where audience research comes in. By understanding your target audience’s behavior, interests, and concerns, we can identify the right identity, tone of voice, words, and message to develop campaigns and content topics that resonate well with your intended audience. These insights also allow us to appeal with a personal brand story they can easily relate and differentiate to.
Check out how discovering our audience’s wellness habits and needs contributed to the social media campaign we launched for Hidden Spring.
Good content delivers its value
For people to care about your content and your brand, you need to give them something of value. And it’s not about how much content you put up, it’s about how much your content tells them what they need to know—from a perspective only you can give.
Content that is useful, informative, and unique attracts people. So if you’re looking to add value and authority to your content, we can bring more depth and consistency to your pieces with a content strategy that not only focuses on the quality of the material but also presents it in a meaningful way. It’s also worth noting that valuable content improves your search engine rankings.
Here’s how we helped Uno+ create social media content that is useful to the livelihood of local hog raisers and backyard breeders.
Good content knows its intention
Whether it’s for engagement, conversion, traffic, or awareness, it’s important to create and publish content that provides a clear and actionable next step. Content is becoming a way for brands to interact with people and the world, and while it has to benefit them to an extent, it’s still important to drive these interactions into actual results.
Your content needs to fulfill its purpose or else, it’s just viewed as another clutter to scroll away from. Through a content plan that details your communication objectives, key performance metrics, as well as your content and digital strategy, we can map out and define a seamless brand journey for your audience—and measure your progress along the way.
Take a look at how we curated Filinvest Mimosa’s social media content to accommodate its visitors, tourist, residents, and investors.
Good content captures attention
Too much information, too little time. It’s a caveat most people have when it comes to consuming content. With brands showing people content every minute of the day, it’s difficult not to get lost in the wall of ubiquity and obscurity. This is why as good as your content goes, it needs to look the part.
Good content captures attention as much as it conveys information. Using good design and copywriting, we can utilize visual cues, compelling headlines, storytelling, videos, and other interactive elements to make your content more catchy, engaging, and memorable. We can also optimize your content with the right SEO strategy and keywords so it can get noticed by more people online.
Here’s how we used enticing designs and photos to give Robina Farms’ premium meat products a fresh and flavorful look on social media.
Good content comes with the right context
As platforms for content creation and distribution continue to grow, the digital media landscape is now pointing towards empowering everyone to create content. So as a brand, how do you separate yourself from the rest? We do this by setting the context in which our content is perceived and received.
Context is not just about having the right message—it’s also about delivering it to the right people, at the right time, and in the right way. Without context, content can’t be king simply because it needs context to have significant impact and relevance. To provide your content with better context, we can leverage tailored ads, campaigns, and influencers to set the right tone for your content. We can also explore different content types, formats, and channels to give your content the right frame and setting to shine.
See how we helped Shield+ inspire more advocates for daily germ protection and sustainability through a celebrity brand ambassador.
Good content is king, but it still needs a kingmaker
Good content builds trust, relationships, and sales—and it’s likely to retain its crown for a long time to come. But just like most kings, it’s only as good and effective as the people making it. After all, it’s up to us to create content that our audience will be interested in and can find value from.
Content planning and creation is not easy if you don’t have the right tools, strategy, and resources to sustain it with. So If you need people who have the time and skills to constantly take your ideas and transform them into content you need, this is where we can help. Let’s work together in creating good content that is good for your audience, your business, and your brand!
