Now more than ever, people are more excited to go out, travel, and find recreation after being stuck at home during the pandemic.
With the rise of social media and more affordable places, the hospitality industry faces the challenge of maintaining visibility and relevance. How can they demonstrate the value of lifestyle, and elevate their marketing strategies? The solution lies in enhancing and leveraging the industry’s strengths through quality and resonant design.
1. Introducing Your Brand through Clear Branding and Voice
A key factor in making hospitality-related businesses stand out among competitors is establishing a distinct brand personality and a voice that attracts. Moreover, people are often intrigued by businesses that are conveniently familiar, nearby and well-introduced. This is why some brands are likely to be forgotten without proper visibility. Good branding sets the brand apart from others, and leaves a lasting impression.
Check how we did it with Primavera.
2. Expanding brand awareness by utilizing digital platforms
Customers are more likely to remember and interact with brands they encounter frequently online. With the prevalence of social media platforms, marketing and advertising have become easier, more engaging, and capable of reaching a wider audience. It is now a part of people’s daily routine to stay updated and connected with trends, all accessible with a simple click. The hospitality industry must create awareness and engagement through consistent, relatable posts and videos that are grounded in human experiences. Customers are more inclined to support brands that feel approachable and genuine. It is important to increase engagement and cultivate brand loyalty through responsive conversations and relatable user-generated content.
Explore our collaborations with Bacau and Anya Resort.
3. Crafting identity and presence through a website
A website is a reflection of the brand and is something that helps build trust and credibility to its target audience. Similar to social media, a website can showcase your brand but in an in-depth manner such as the brand story, rates, amenities, and services. It can also be a tool for bookings, and other functionalities. Using a website will not only help in dictating what kind of brand you are but also help in speaking out to those you are catered to.
Check out what we did with Dakak Resort.
4.Building relevance and character through Campaigns
Campaigns are ways for a brand to make their presence known and blend with current themes, holidays or current events. This is also a creative way for the industry to introduce a new amenity, a promo, or an event. With proper strategy, communication plan, and an engaging execution such as video production or motion graphics, your brand can attract the right audience and influence them to take action.
See what we did with Klook.
With the industry’s high demand, now is the best time to invest on good branding, produce human-centric social media promotions, establish a functional website, and create a campaign that resonates.
Let’s work together!
