Vintage Grail
Setting the holy grail for classic timepieces
Challenge
We were tasked to create an identity that would display the human ingenuity and confidence of donning a precious timepiece on your wrist.
Client
Vintage Grail
Scope
Branding
Crafted in close collaboration with time
The logo of Vintage Grail is a monogram of letters “V” and “G” shaped as an hourglass, one of the first and most classic timepieces. Its iconic look holistically encompasses the purpose for which the brand was founded.
Portraying a classic statement of power and prestige
Our color palette consists of gold and blacks to depict esteemed luxury, aesthetic sensibility, and premium flair. We picked these colors to strike a balance between tradition, timelessness, and modernity.
Imbued with the craftsmanship of the finest timepieces
Optimum Princeps is a strong and confident font that is bold enough to portray a statement of power and prestige. We use Gill Sans Light to balance the former’s weight by the latter’s thin and crisp design.
Commemorating a sense of exclusivity and rarity
We came up with a bold identity that is grounded on the classic and timeless personality of top-shelf luxury watches. Inspired by the word “grail”, we wanted Vintage Grail to be a premier emporium for the most treasured timepieces.
