Vester
Building a lasting legacy for the ordinary Filipinos
Challenge
Vester aims to shift the Filipino mindset from being consumers to smart investors. Grounded on the founder’s success story, they challenged us to build an identity that will inspire ordinary Filipinos to afford a better future by investing in real estate.
Client
Vester
Scope
Branding
Pamanang Kumikita
From real estate investments that reap long-term financial rewards to bankable legacies that can be passed on to the next generation, this tagline sums up their lifetime value to investors: an inheritance that earns, in tagalog, “Pamanang Kumikita”.
Paying homage to the founder’s humble beginnings
Resembling a traditional Ifugao house, the logo traces its roots to the founder’s humble upbringing as a son of Igorot house-helpers. The upward arrow hints at the real estate’s likelihood to appreciate in value, with the solid bar reinforcing its foundations.
Founded by a generous vision and a nurturing hand
Vester blue is our bolder approach to the standard color of calm and trust. Often associated with corporate stability and dependability, we made it vibrant to induce an outgoing, passionate, and energetic impression that feels visionary in every angle.
Engraved with an aspiration of a brighter future
Cochin is a serif typeface intended for a traditional look while instilling an emotion of familiarity. This font is best paired with Helvetica, a neutral typeface with great clarity and fluent rhythm that is perfect for setting body copy and long-form readings.
Uplifting the lives of Filipino families through generations
We believe that the best inheritance anyone can give to their children is a secured future. This led us to create an identity that realizes the Filipino dream of building happy and successful family through easy, profitable, and sustainable real estate investments.
