Vertiv
Painting a picture that speaks volumes
Challenge
We were tasked with designing a mural for their new workplace, incorporating Filipino elements and sceneries utilizing their brand colors. They also wanted to involve their employees in the mural painting process.
ABOUT THE BRAND
Vertiv is an award-winning leading provider of innovative power, thermal, IT solutions, and services for digital infrastructure to ensure their customers’ vital applications run continuously and perform optimally.
Scope
Wall Design
Client
Vertiv
Project Team
Momo Camato
Anne Manuela
Yane Estrada
Amiel Asehan
Fusing good design and brand meaning
Vertiv wanted a mural that reflected the brand’s identity and values. Aside from using the brand colors, we also selected Filipino landmarks and figures that reinforced their company values like the “mano” for respect and malasakit, and bayanihan for teamwork. We also ensured that while the mural was a composition, the overall image was cohesive and remained on-brand with the requested theme.
Painting together for the brand’s better
Aside from the overall aesthetic and design, we had also taken other factors into consideration— ultimately designing a mural that perfectly encapsulated the Filipino theme from color scheme to elements while also reflecting Vertiv branding and values through meaningful figures and using their company colors.
With Vertiv’s initiative to involve their employees in the design process, our sketch of the design took on the format of a paint-by-number image— numbered with corresponding colors —to allow the employees to easily participate in the painting process.
