UFC Shake It Up
Shaking up flavorful bonding moments
Challenge
How do we position UFC Shake It Up as a fun, essential element for snack time, emphasizing its versatility and appeal for bonding occasions?
ABOUT THE BRAND
UFC Shake It Up, NutriAsia’s latest innovation, is a fun and flavorful powder designed to elevate snacks and dishes. Available in two crowd-pleasing flavors—Cheese and BBQ—this product is perfect for family and friend bonding moments.
Scope
Creative Strategy Proposal, Sample Ads,
Brand Applications
Client
NutriAsia
Project Team
Lora Santiago
Rey Perez
Jade Baes
Mark Young
Anne Manuela
Amiel Asehan
Flavor your bonding moments with UFC Shake It Up!
Our strategy positions UFC Shake It Up as the ultimate flavor enhancer for family gatherings and celebrations by focusing on fun, engaging moments. We proposed campaign concepts like “Shake It Up Your Way” and “More Flavor, More Fun,” alongside dynamic ads showcasing
Cheese and BBQ flavor explosions during snack time. Additionally, we outlined brand applications for product displays, in-store activations, and social media assets, reinforcing UFC Shake It Up as a lively addition to any get-together.
A strategy designed for flavor-filled party
Our proposed strategy lays out a clear path to making UFC Shake It Up synonymous with fun, flavor, and bonding. By highlighting the playful nature of each flavor through vibrant visuals and brand applications, we created a framework to resonate with snack-loving audiences everywhere.
While only a few ads were executed, this proposal showcases the full vision for UFC Shake It Up’s potential as a beloved household staple.
