True Temp
A cooler take on air
conditioning solutions
Challenge
How do we create an identity for a brand that delivers “cool” not just as a temperature but as a promise made true in its cooling and ventilation solutions?
Client
True Temp Corporation
Scope
Website Design
About the
Brand
True Temp Corporation is a Heating, Ventilation, and Air Conditioning (HVAC) contractor in the Philippines that provides smart and efficient cooling solutions for a wide array of air conditioning and ventilation requirements, from supply, delivery, and installation to maintenance.
Bringing a cooler approach to their cooling expertise
As True Temp Corporation moves forward to its next twenty years, it recognized a need for a new identity that would solidify its position as a premier HVAC contractor providing smart and efficient cooling and ventilation solutions for residential, corporate, and institutional clients and partners in need of help with their specific air conditioning requirements today.
In modernizing the brand, we refined its signature green into a cooler, fresher shade. The new streamlined logomark, inspired by the evaporator coil—an essential component in air conditioning—then follows a minimalist design representing True Temp’s role in delivering “true” and optimal cooling. For the website, we also adopted a clean, structured layout, using white space to convey the ease and comfort of an ideal indoor climate to our user experience.
Making cool, true to their identity and brand experience
With the tagline “Cool, made true,” True Temp stays true to its promise by helping its clients achieve the ideal temperature for their indoor requirements. Reinforcing their commitment to bringing true comfort to every space, we reimagined their brand identity and website design to better reflect the professionalism, integrity, and excellence they deliver to every project—with a refreshed look that feels as cool, clean, and efficient as the air they regulate.
