Techtroop
Your First Order For Tech Support
Challenge
Inspired by the sci-fi movie Star Wars, how can we position Techtroop as a driver of good technical force while utilizing the archetype of a Stormtrooper in its brand identity?
Client
Techtroop
Scope
Branding
Driven By Force
Techtroop embodies teamwork in full force, accomplishing their mission of troubleshooting and solving issues with precision, transparency, and seamless results. Guided by this idea, we explored multiple studies and moodboards, designing their visual identity around heavy tech elements such as Heads-up Displays (HUD), Modules, and circuitry.
For the logo, we created variations combining Techtroop’s love for Star Wars with their expertise in tech support, featuring their initial “T” at the center of a mark inspired by a Stormtrooper helmet. We also explored a crosshair-like element to the logo’s outer layer, reinforcing Techtroop’s commitment to pinpointing issues, locking in, and finishing repairs with accuracy.
Together In Mission
As a tech company that prioritizes working together on precise diagnosis and disciplined repair, we opted for a design inspired by modules on a circuit board that work in synergy. Much like Stormtroopers, Techtroop unites in pursuit of its mission to conquer everyone’s tech support needs, which led to our idea for their tagline: “Your First Order For Tech Support.”
