Shield+
Creating a positive impact beyond protection
Challenge
How do we promote the brand’s advocacy and maximize engagement with the Shield+ community through a Sustainability Advocate?
Client
Universal Robina Corporation
Agro-Industrial Group
Scope
Brand Ambassador
Digital Campaign
Collaterals and Billboard Design
Photoshoot
About the Brand
Shield+ is a naturally-sourced ethyl alcohol that is proudly Filipino-grown and Filipino-made by Universal Robina Corporation Agro-Industrial Group. Beyond killing germs, Shield+ also goes further in promoting protection as it is made sustainable using renewable sugarcanes grown and harvested by Filipino farmers.
Connecting with the community beyond social media
Shield+ tapped host and youth advocate, Robi Domingo, as the brand’s Sustainability Advocate who can connect and empower their audience in going beyond protection. With his presence on social media, Shield+ wanted to utilize platforms where Robi could share his values and advocacy on sustainable health with more Filipinos.
Aside from utilizing Robi as the face of Shield+, we went beyond our usual content on social media by launching campaigns where the audience can directly engage with Robi in virtual events to learn more about his role as a Sustainability Advocate.
The Solution
Influencing more advocates for protection
As an admired public figure, Robi Domingo’s role as a Sustainability Advocate helped Shield+ spread the value of actively protecting yourself and others in the new normal. By going beyond social media platforms, we helped Shield+ connect with their community through Robi in campaigns that allowed the audience to participate in advocating for better protection and sustainability.
