Shield+
Going beyond protection for every Filipino
Challenge
How do we promote Shield+ as a brand that provides value beyond protection and create a community with shared values for better health, safety, and sustainability?
Client
Universal Robina Corporation Agro-Industrial Group
Scope
Social Media
About the Brand
Shield+ is a naturally-sourced ethyl alcohol that is proudly Filipino-grown and Filipino-made by Universal Robina Corporation Agro-Industrial Group. Beyond killing germs, Shield+ also goes further in promoting protection as it is made sustainable using renewable sugarcanes grown and harvested by Filipino farmers.
Providing value beyond the product’s intended use
As a brand that advocates safety and protection for every Filipino, Shield+ wanted to be a partner that can bring protection closer to people and communities needing better health security in their everyday battle against germs and diseases.
More than just germ protection, we focused on curating social media content that creates value by sharing hygiene, health, and sustainability values to foster a connection that adds value to the audience’s lives in health and beyond.
The Solution
Building a connection beyond protection
Shield+ is more than just an alcohol for daily protection. From promoting proper hand hygiene to advocating for sustainability, we introduced the values of Shield+ as a brand that goes beyond protecting the health and well-being of every Filipino through relatable and value-adding content on social media.
