Shangri-La Hotels & Resorts
Your ultimate island escape
Challenge
How can we bring the luxury of Shangri-La Boracay and Mactan’s promo to life through a captivating digital design experience?
Client
Shangri-La Hotels & Resorts
Scope
Graphic Design
Team
Maureen Tamayosa
Momo Camato
Megan Pantaleon
Sarah Chua
About the
Brand
Shangri-La Hotels & Resorts is a luxury hotel and resort group known for providing high-end accommodations and premium experiences in urban and resort destinations worldwide, including the Philippines.
From Dream Summer Getaway to Reality
Shangri-La Boracay and Shangri-La Mactan joined forces for their first-ever joint online sale to offer travelers an extraordinary opportunity to experience the ultimate island escape. Our approach centered on crafting a digital narrative that celebrates both properties equally, while still reflecting the brand’s hallmark elegance and aspirational tone.
We translated the approved key visual concept into a suite of digital assets and experimented with vertical and horizontal split formats. These assets balance the two resorts, using elegant imagery, bold superlatives, and storytelling that convey the promise of an unmatched luxury experience.
Delivering a Luxurious Digital Experience
To celebrate this milestone online sale, we crafted a cohesive suite of digital assets that equally highlight the exceptional appeal of Shangri-La Boracay and Mactan. By leveraging a consistent aesthetic and engaging content, the campaign makes it effortless for travelers to envision and book their dream summer escape.
