Robina Farms

Bringing delicious flavors
to life.

Challenge

We were tasked to create designs that would resonate with Robina Farms products’ premium quality and delectable taste, while capturing the flavors and comfort in every Filipino home.

Client

Universal Robina Corporation

Scope

Packaging Design, Collaterals, Brand Video, Social Media Campaign

Robina Farms provides high-quality fresh eggs, fresh meats, and processed meats for every Filipino Family. Its recently introduced processed meats line offers the delicious flavors of home with comfort and convenience.

Refining a delectable look for home favorites

To encapsulate the premium quality and deliciously comforting taste of Robina Farms processed meats, we refined the packaging design of each product into a much more enticing look while still retaining the brand’s identity.

Sharing the taste and comfort of home

From the specially curated design elements of the product packaging, we translated the delicious taste and comfort each Robina Farms processed meat gives into social media collaterals reminiscent of the warm and inviting feeling in every Filipino home.

Transcending flavors for the holidays

Celebrating the holiday season with great food, we created a special campaign that also launched the new packaging for Robina Farms products on social media. To really capture the merry and bright flavors of the holidays, we partnered with a professional production team for the photo and video materials for the campaign.

The Solution

Exploring the palate for delightful designs

Inspired by an enjoyable food experience, from the quality to the taste and story, we put together a harmonious combination of design elements that would encapsulate Robina Farm’s promise of safe, premium quality meats that are pleasing to the palate.

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