Pumphouse Signs

Displaying businesses in fine print

Challenge

We were tasked to redesign Pumphouse’s website and improve its user experience so its customers can have a more functional e-commerce platform to browse signage and display products, order printed materials online, upload their designs, and checkout.

Client

PumpHouse

Scope

Website

About the Brand

Pumphouse Signs is a printing and signage solutions company based in Auckland that specializes in providing trusted solutions for sheet-fed digital print, large format print, labeling, packaging, custom signage, fabric print, and trade show displays.

Putting their printing solutions in best display

As a printing solutions specialist for business, marketing, and retail essentials, Pumphouse Signs wanted to earn and maintain their customers’ trust by employing advanced print facilities and in-house printing departments that will help them provide a high standard of quality prints at agreed delivery times.

However, their previous website proved to be a challenge as it was inconvenient to use and was difficult to navigate. Assuring the best user experience for their customers, we addressed its speed and functionality by redesigning its interface, fixing broken links, removing redundant functions, and optimizing its content segregation.

The Solution

From fast turnaround time to custom printing solutions, we designed an e-commerce website that reflects what Pumphouse Signs is all about—customer satisfaction. We used consistent layouts, clear content hierarchy, and visual cues so the website would look good and function well on any platform.