Flavoring a Mega-favorite brand collaboration
Challenge
How do we showcase Potato Corner’s branded style of fun to their limited-edition collection with a renowned global fashion house?
Client
Potato Corner
Scope
Graphic Design
About the Brand
Potato Corner is a global snack food franchise famous for its World’s Best Flavored Fries. Started out as a single food cart in the Philippines, it has grown to become a well-loved brand and a crowd favorite among fries lovers in every corner of the world.
Shaking up a Giga-awesome creative theme
Potato Corner was among the local Filipino brands to be featured in Uniqlo Manila’s latest UTme! collection of back-to-school designs. To make way for this exciting collaboration, Potato Corner approached our team to create a series of printable artworks for their very own limited-edition shirts and tote bags.
Bringing together Potato Corner’s playful themes with Uniqlo’s modern lifewear concept and minimalist styling, we needed to keep our designs simple and spare. This turned our focus to the essential elements that make the iconic fries brand fun and flavorful—from the signature green and yellow pantones to its adorable potato mascot, Poco!
Featuring a Tera-amazing design collection
Whether it’s a mix and match of our favorite Potato Corner’s flavors or our most-liked pairs of Uniqlo’s clothing, it’s fun when things work well together. With this idea in mind, we made sure that our designs allow the individual appeal of both brands to come in every shirt and tote bag.
This took us to a design collection that features hand-drawn and pop art illustrations of Potato Corner’s beloved spud, Poco, in his pocket mood and moments. Drawing inspiration from some of the most iconic works in pop culture, the designs also lend a flavorful twist to the brand’s Mega, Giga, and Tera sizes, which are a must-have for fries lovers who want to wear them too.
