Potato Corner – POCOllectibles
Adding flavor to every season
Challenge
How can we develop an Anniversary Campaign, Holiday T-shirt designs, and promote Holiday Pocollectibles to support the brand’s marketing goals?
ABOUT THE BRAND
Potato Corner is a global snack food franchise famous for its World’s Best Flavored Fries. Starting as a single food cart in the Philippines, the brand has grown to become a favorite among fries lovers in every corner of the world.
Scope
T-Shirt Design, Social Media, Campaign
Client
Potato Corner
Project Team
Momo Camato
Anne Manuela
Yane Estrada
Tina Valera
Mark Young
Jilian Bandelaria
On Making Every Celebration Flavorful
Potato Corner has been a staple in the hearts of flavored fries lovers for decades. As the brand continuously grows, we reinforced its presence during the holidays and anniversary celebrations with three key initiatives.
To celebrate the brand’s core flavors, we crafted a campaign centered on the flavorful experience they bring to every fries lover—the ‘Flavorful Anniversary’ campaign. Complemented by exclusive promos, this initiative highlights the brand’s dedication to delivering crave-worthy flavors that inspire loyalty in every bite.
“Namamasko Poco”
Building on the success of previous collaborations, we designed a UTme! collection that highlights the Filipino Christmas spirit. We utilized cultural symbols like the Parol and Keso de Bola to create unique designs featuring Potato Corner’s beloved character—Poco.
For the season of giving, we promoted Potato Corner’s limited-edition Holiday Pocollectibles and UTme! Holiday Collection with strategic social media posts. By adding a festive flair, these items helped generate excitement leading up to the holidays.
Embarking on a Flavorful Journey
Our strategy combined a strong campaign, compelling design, and social media strategy to strengthen Potato Corner’s connection with the market. By aligning the three initiatives, we showcased the brand’s ability to bring flavor and tradition to every celebration. Together, these efforts ensured that Potato Corner remained at the forefront of the snack industry and seasonal trends.
