POTATO CORNER
Flavor The Moment
Challenge
How can we introduce a refreshed identity of Potato Corner’s iconic look while maintaining familiarity and strengthening the connection with its audience?
Client
Potato Corner
Scope
Rebranding, Packaging Design
About the Brand
Potato Corner is a global snack food franchise famous for its World’s Best Flavored Fries. Since 1992, it has become a well-loved brand among Filipinos. Today, it’s grown to be a Mega-favorite among fries lovers in every corner of the world!
Making moments more flavorful
Potato Corner’s been serving flavor for 30 years now, and with a lot more good times and good fries to share, it was time for the brand to shake it up with a new look and make new moments with fries fans worldwide.
Introducing a new mascot and adding a burst of striking visual elements to its refreshed identity, we added new flavors to Potato Corner’s identity for a modern mega glow-up on its classic look. Fun, fresh, and crisp, it’s still the same Potato Corner we all know and love—only brighter, bolder, better!
Serving freshly flavored delight
We reintroduced Potato Corner with our fresh take on the iconic, flavorful snack while staying true to its love for fun and enjoyment for all. With a delightful smile on its new mascot and bursting designs that spread happiness and excitement everywhere, Potato Corner is more than ready to flavor the moment in every corner.
