Pioneer Adhesives Foundation Inc.
Pioneering stronger bonds for the foundation
Challenge
How do we reinforce PAFI’s identity and communications so its message can stick and bond more effectively to the minds and actions of every stakeholder?
ABOUT THE BRAND
Pioneer Adhesives Foundation, Inc. (PAFI) is the corporate foundation of Pioneer Adhesives, Inc., a leading, wholly-Filipino owned company that manufactures and distributes reliable industrial and household adhesives, sealants, waterproofing, specialty coatings, and insulation in the country.
Scope
Communication Strategy
Client
Pioneer Adhesives Foundation Inc.
Project Team
JM Salvador
Mark Young
Rem Poblete
Momo Camato
Strengthening the bond that holds the foundation
Since its inception, PAFI has worked with numerous organizations, government institutions, enterprises, and individual volunteers, cementing its commitment to community building and environmental stewardship throughout the country. But despite its steadfast presence and longevity, its communications still lacked cohesion, leaving gaps in how its purpose is conveyed to its partners and stakeholders.
With the organization realigning its post-pandemic strategy to uplift Filipino craftsmen and recognize their invaluable contributions to society, we tied up a narrative and design to pioneer its new direction as a corporate foundation whose advocacies are guided by its values of excellence, volunteerism, malasakit, and integrity.
Ensuring the bond remains solid, durable, and lasting
Through a cohesive communication strategy and visual identity, we reintroduced PAFI’s role and programs with more clarity and credibility, while presenting its advocacies with the strength and continuity to withstand the times. With a clearer understanding of who they are and what they do as a foundation, we were able to strengthen their thrust toward building resilient communities, as a unified organization bonded by its hardwearing mission to champion the Filipino craftsmen.
