NutriAsia Foodservice
Savor a feast of worldly cuisines
Challenge
How can we promote NutriAsia Foodservice’s new products through social media cuisine campaigns while showcasing their diverse food solutions to potential clients?
ABOUT THE BRAND
NutriAsia Foodservice is a trusted kitchen partner for Filipinos, housing the country’s beloved food brands to building strong food service partnerships. Their commitment lies in helping Filipinos savor the joy and zest of life and food—Masarap, Masaya!
Scope
Social Media and Reels
Client
NutriAsia Foodservice
Project Team
Yane Estrada
Michy Co
Sarah Chua
Samara Dela Peña
Sherine Dimadura
Exploring Flavors Around the World
NutriAsia Foodservice aims to fulfill Filipino culinary needs by highlighting its new and emerging products through dynamic social media culinary campaigns—Asian and Western cuisines.
As a trusted kitchen partner to food innovators, the digital strategy incorporated paid ads, inbox management, and captivating content showcasing the distinct flavors of each cuisine and the delicious dishes they inspire.
The campaigns utilized three main formats: static lifestyle photos, GIF animations, and reel recipes, providing a comprehensive view of the culinary offerings. With NutriAsia products as the main attraction, we ensured the key visuals were light and vibrant to reflect its branding. Each content is paired with captivating captions to spark curiosity and leave the audience hungry for more.
Serving our diverse food solutions
Featuring the taste and unique selling proposition of each product, we crafted lifestyle and educational content to illustrate their real-life application in cooking, bringing in the flavors of Asian and Western cuisines. Additionally, event highlights and recipe demos were captured through engaging short-form videos to enhance brand recall among potential business partners.
