Nutriasia Food Service: Taste of Success 2024
A Culinary Journey Across Regions
Challenge
Our task was to visually capture the energy and expertise of the Taste of Success Roadshow by creating comprehensive event assets. From animated social media posts and event layouts to engaging collateral, each element needed to resonate with professional chefs, culinary students, and food enthusiasts alike.
ABOUT THE BRAND
The Taste of Success Roadshow brings NutriAsia Food Service’s (NUTFS) passion for culinary excellence directly to regional audiences, led by renowned Chef Sau del Rosario and the NUTFS team. Through industry insights, advanced kitchen techniques, and hands-on recipe demonstrations, this roadshow showcases NutriAsia’s commitment to supporting culinary professionals and enriching their craft.
Scope
Key Visuals, Event Floor Plan,
Collaterals, Social Media Assets
Client
Nutriasia Group
Project Team
Momo Camato
Yane Estrada
Trina Belmonte
Michy Co
Crafting the Taste of Success
We developed a cohesive visual style that seamlessly integrated across all event elements, emphasizing Chef Sau’s expertise and NutriAsia’s leadership in food service. Utilizing popping colors to represent the vibrant visuals of nuts, we maintained a light background for contrast. The food, as the star of the event, was highlighted to draw attention. Each asset was meticulously designed to elevate the experience—from the event floor plan and detailed mockups to social media ads that conveyed the roadshow’s interactive nature.
Visuals that Inspire Learning and Collaboration
Our final deliverables include animated social media posts, immersive event collaterals, and an event floor plan that complements the flow of the demonstration areas. A significant section highlights actual photos from each stop, capturing the dynamic atmosphere of the Taste of Success Roadshow in cities like Tagaytay and Manila.
