La Rosa Vino
Experience Wine The Filipino Way
Challenge
How do we bring Rose’s vision to life by creating an engaging reel series that educates Filipinos on wine and introduces approachable pairings with Filipino dishes?
ABOUT THE BRAND
La Rosa Vino, established in 2023 in the heart of Maginhawa, Quezon City, is a cozy space where wine meets Filipino warmth. Driven by Rose, a passionate wine connoisseur, La Rosa Vino aspires to make wine approachable, accessible, and enjoyable for every Filipino. We believe that wine should complement life’s most cherished moments, helping people create memories and strengthen relationships.
Scope
Reel Series for Social Media
Client
La Rosa Vino
Project Team
Claire Salvador
Lora Santiago
Samara Dela Peña
Sherine Dimadura
Amiel Asehan
Paula Rabang
Norvs Legua
Pouring passion into every reel
To capture Rose’s mission, we designed informative, inviting reels that guide viewers through wine culture in a relatable way. Each reel was thoughtfully scripted, validated, and produced in one shoot day to streamline content delivery. We highlighted wine pairings with Filipino food, simple wine-tasting tips, and the joys of drinking wine in everyday life.
Education with a personal touch
The final reel series featured a mix of behind-the-scenes footage, high-engagement posts, and spotlighted the top-performing videos. Each reel’s cover was designed to attract views and maintain a cohesive look. As we continue to monitor performance and engagement, La Rosa Vino’s reel series continues to inspire more Filipinos to choose wine, not just for special occasions, but for everyday enjoyment.
