Iron Claw
Unleashing the fight in every gamefowl breeder
Challenge
How do we forge an ironclad connection with breeders online and establish the brand as a new formidable force in the competitive gamefowl industry?
ABOUT THE BRAND
Iron Claw supplies quality feeds that provide gamefowls with the vitamins and minerals they need to ensure healthy upbringing and promote optimum growth so they can reach their peak potential in terms of power, production, and performance.
Scope
Social Media
Client
La Filipina
Project Team
Momo Camato
Yane Estrada
Mark Young
Michy Co
Lora Santiago
Samara Dela Peña
Championing warrior’s grit into a winning formula
Most breeders today pattern their brand preferences and feed choices after those of dominant figures and champions, aspiring to achieve the same edge and success. However, with suitability to gamefowls still a contending factor for repeat purchase and brand retention, we tapped into their competitive instinct to relentlessly explore better feeds as a way to strike their curiosity and interest towards the brand.
To encourage trial purchase and brand switching, we worked closely with Iron Claw to develop a positioning and social media strategy that would allow the brand to build strong momentum and presence online, so they could convince new and interested breeders to try their products and experience its superior advantage firsthand.
Boosting their fighting chance and fighter resolve
Seeing how gritty and passionate breeders are about gamefowl raising, we created social media content, with the messaging “May Laban ka”, to instill confidence among breeders and ignite their spirit for the sport. For the visuals, we incorporated fierce claw marks and bold red streaks, revealing a fury of strikes that mark the indomitable odds and unbreakable perseverance of a champion who never bends to challenges.
