Indofil Maxilizer
Breaking ground for biostimulants in the country
Challenge
How do we reap and sustain interest in a biostimulant that farmers perceive as unnecessary, optional, and redundant to conventional farming products?
ABOUT THE BRAND
Introduced by Indofil Philippines, Inc., Maxilizer is the first organic biostimulant in the country formulated with hormones and nutrients that enhance essential physiological processes in plants. It works with crops in any season, alleviating both farmer and crop stresses with improved productivity, soil health, and plant resilience.
Scope
Marketing Strategy, Campaign
Client
Indofil
Project Team
Lora Santiago
Samara Dela Pena
Mark Young
Momo Camato
Yane Estrada
Turning skepticism into fertile ground for curiosity
While biostimulants sow many agricultural and biological benefits, their low adoption rate stems from the product remaining a foreign concept for local farmers who are deeply rooted in traditional farming practices and have grown indifferent to what plant growth regulators are and how they distinguish from conventional fertilizers or foliar.
With lack of awareness, sensitivity to input costs, and reluctance to try unfamiliar products stunting interest among our farmers, we looked into their behavior, pain points, and barriers to adoption to identify opportunities in which we can cultivate their knowledge about biostimulants, planting curiosity and nurturing its acceptance as a more sustainable and naturally efficient alternative to chemical pesticides.
Harvesting trust through tangible and on-ground results
Uprooting entrenched mindsets would entail communicating its tangible benefits effectively. To position Maxilizer as a practical solution for common crop challenges, we developed a farmer-centric campaign “I-Maxilizer mo yan!”, showcasing its on-ground applications and efficacy through educational content and visuals that highlight how Maxilizer improves crop vigor, yield, quality, and marketability.
