Happy Habits
Where every cup inspires a story
Challenge
How can we design a brand that invites people to stir their curiosity and brew memories together?
ABOUT THE BRAND
Located in Villa Filomena Natural Resort, Happy Habits is a garden cafe that serves specialty coffee crafted with care from bean to cup by Lola Julita. It invites coffee lovers to savor socially sourced beans while enjoying a warm, welcoming space to brew stories and explore their passion for coffee.
Scope
Branding
Client
Happy Habits Cafe
Project Team
JM Salvador
Lora Santiago
Mark Young
Momo Camato
Amiel Asehan
Designing a Memorable Cafe Experience
Happy Habits Cafe invites everyone to experience the comforting taste of specialty coffee in a welcoming atmosphere. Inspired by Lola Julita’s passion for coffee, community, and shared moments, the brand identity reflects the cafe’s warm, inviting spirit.
By emphasizing the lively nature of the place, we created a narrative that fosters community and connection among coffee lovers. We utilized vibrant illustrations to embody the brand’s playful spirit, and the logotype in organic shapes to reflect a hip and unique look that resonates with coffee enthusiasts.
Brewing a Connection Over Coffee
To capture this unique personality, we developed a verbal and visual identity that aligns with Lola Julita’s warm character. This includes a distinctive logo, engaging illustrations, and cohesive brand applications that reflect the cafe’s heart-warming essence. We positioned the cafe as a vibrant community hub that nurtures the love for coffee and connection.
