Hapi Fiesta
A Venture to attract exceptional talent
Challenge
Hapi Fiesta simply tasked us with creating social media ads to further their social media presence– making them more active, increasing brand visibility, and encouraging customer engagement.
ABOUT THE BRAND
UFC Hapi Fiesta offers two types of cooking oil, Vegetable Oil and Canola Blend Oil. Made with 100% refined palm oil, both Hapi Fiesta Cooking Oil products are cholesterol-free and packed with Vitamin A.
Scope
Social Media ads
Client
Nutriasia Group
Project Team
Lora Santiago
Anne Manuela
Mark Young
Sarah Chua
Samara Dela Peña
The process of creating social media ads for Hapi Fiesta started with setting campaign objectives like increasing the brand’s visibility and introducing the new product. This would inform and drive the content and design of the ads, ensuring that content and format are optimized for a specific audience, channel, and purpose.
We created a set of social media ads ranging from animated to static graphics that allow consumers to get to know the product through facts about their price, uses, ingredients and benefits. We made sure to use the brand’s colors for the visuals and focused on tailoring the copies’ language and message to resonate more with the target market.
