Gabay Kalikasan
Guiding Generations to Environmental Action
Challenge
In guiding the youth to environmental stewardship, how can we create a series of relevant and engaging social media content that would strengthen their social awareness and collective participation in making better choices for tomorrow?
Client
PLDT-Smart Foundation
Scope
Social Media
About the Brand
Gabay Kalikasan is a sustainability program led by the PLDT-Smart Foundation, as part of their continuous efforts in making substantial contributions towards achieving sustainable developmental goals together with everyone.
Amplifying the consciousness of the youth
Gabay Kalikasan aims to initiate a movement in which every generation can have a voice and perspective in its vision of a sustainable future.
Through social media, we want them to actively take part in this progress by guiding their curiosity and provoking their interest on topics of environmental governance and conservation. This includes providing them with tips, facts, and ideas that give them a better view and understanding of what they can do as advocates of change.
The Solution
Youth is the hope of a greener future
We believe that the youth has a bigger responsibility and a greater stake in long-term sustainability. Recognizing Gabay Kalikasan’s role as an organization, we came up with a content strategy that gives our audience a clearer context of the environmental situation, so we can empower their capacity and commitment to make an impact.
