Filinvest Livable Condos
Sharing the best of
in-city living
Challenge
How do we share the experience of in-city living in ways that would set apart the two condominium brands?
Client
Filinvest Group
Scope
Social Media
About the Brand
Filinvest Livable Condos are ready for occupancy condominium developments by Filinvest City that are strategically located in prime central business districts. Among their properties are Pioneer Pointe Mandaluyong and Studio City Alabang.
Finding a home for each lifestyles
Filinvest Livable Condos promises the comfort and convenience of in-city living. But with Pioneer Pointe and Studio City as its projects, we needed to find a way to distinguish these two condominiums from one another.
For Pioneer Pointe, we focused our value proposition on its various unit options and angled it as a living space for starting families and returning OFWs. While for Studio City, we turned our messaging to young professionals who are living a fast-paced lifestyle around the busy districts of Alabang or Filinvest City.
The Solution
Matching the address of convenience
Primed for the ideal city life, Filinvest Livable Condos brings everyone the lifestyle and convenience of its neighboring central business districts. Because of this, we referred to each condo’s location and vicinity to determine the right target audience and communication strategy for their social media content.
