Coca-cola Tapon to Ipon
Change begins with every bottle
Challenge
In what ways can we enhance community involvement in the
Tapon to Ipon program through engaging social media campaigns?
ABOUT THE BRAND
The Coca-Cola Tapon to Ipon program is an initiative aimed at encouraging the collection and recycling of clear PET plastic bottles in the Philippines. It promotes sustainable practices and offers incentives to participants, fostering community engagement in recycling efforts.
Scope
Social Media
Client
Coca-Cola Tapon to Ipon Program
Project Team
Michy Co
Anne Manuela
Amiel Asehan
Tina Valera
Mark Young
Initiating a Journey Towards Sustainability
The Coca-Cola Tapon to Ipon program takes an innovative approach to sustainability by encouraging everyone to get involved in recycling. Our strategy focused on creating a compelling narrative that highlights the program’s positive impact on the community and the environment.
To achieve this, we crafted engaging social media content that explains the importance of recycling clear PET plastic bottles, the collection process, and the environmental benefits. The visuals used were light and straightforward to capture the spirit of community and sustainability that the program represents.
From Waste to Impact
In showcasing Coca-Cola’s commitment to a “World Without Waste,” we delivered consistent, easy-to-understand content that highlighted the program’s features and its positive impact on the community. We kept the audience engaged by sharing educational insights and the mission of the program, which encouraged them to get involved actively.
