Bayaning Pulis Foundation
Honoring the integrity of our fallen heroes
Challenge
To strengthen the footing of their newly founded organization, Bayaning Pulis sought our help in launching a website that would carry their honorable mission of looking after the legacies of those who made the ultimate sacrifice for our cause—from telling the story behind their noble advocacy to sourcing donations for their beneficiaries.
Client
Bayaning Pulis Foundation
Scope
Bayaning Pulis Foundation, Inc. is a non-profit charitable organization by the Philippine Chamber of Commerce and Industry (PCCI), in partnership with the Philippine National Police (PNP), that grants scholarships and educational assistance to the children of our police officers who lost their lives or became permanently disabled in the line of duty.
Fulfilling a lifetime mission for their families
Bayaning Pulis was founded to reassure the bereaved families of our fallen police officers that they are truly cared for by a grateful nation, bravely built from their parents’ sacrifices. This led us to emphasize the foundation’s stand as their secondary provider, as a foster parent to their children, and as an extension of their family.
Since Bayaning Pulis is funded solely by the goodwill and the generous grants of its donors, we also wanted to share this responsibility with more people, so they can help sustain this long-term advocacy and continue providing educational support to those who were left behind by the heroes who upheld our safety, peace, and security.
The Solution
Securing their children’s future through education
Our message for the website was upright and simple— we honor our fallen heroes by ensuring their children’s success through education. Seeing its role in nation-building, we brought light to the foundation’s initiatives by drawing emotions from the stories of their beneficiaries and encouraging others to take part in serving and protecting their welfare so they can rebuild their lives, afford a better future, and become responsible citizens of tomorrow.
VISIT BAYANINGPULIS.ORG
