Hidden Spring
Discovering wellness with Hidden Spring
Challenge
We were tasked to launch a social media campaign that would reintroduce Hidden Spring as a mineral water brand that nurtures wellness through hydration.
Client
ROBINA FOOD PARTNERS
Scope
Social Media Campaign, Collaterals, Brand Video
Hidden Spring is a natural mineral water bottled and produced by Universal Robina Corporation. Naturally sourced from Laguna, each bottle contains the essential minerals that our body needs on our journey to discovering wellness.
Taking the first step in making wellness a habit
We believe that everyone can start their journey to wellness by just changing their water. This idea led us to create social media content that focuses on the benefits of drinking water and the importance of being mindful of our body.
Replenishing our natural thirst for water and wellness
With the relaunch of Hidden Spring, wellness is on its way back within everyone’s reach. We conceptualized a video that welcomes our audience to this new path of wellness— as pure, natural, and refreshing as nature intended.
Bottled with the refreshing taste of mineral water
We iterated a set of marketing collaterals to engage our audience in other mediums outside social media. We highlighted the bottles, the tagline, and the brand colors in the visuals to instill the naturally refreshing feel of drinking Hidden Spring.
