Fell Good Aroma Patch
Feel Good, Feel Different
Challenge
As a first-of-its-kind product in the Philippines, how can we introduce aroma patches fresh from Korea while making it feel right at home in everyday Filipino life?
Client
Han Da Bae
Scope
Branding, Social Media
Team
Jilian Bandelaria
Momo Camato
Ira Yu
Mark Young
Rem Poblete
Nicole Lopez
About the
Brand
Feel Good Aroma Patch is a brand of Korean-made aroma stickers designed for use on face masks, making every wear a relaxing experience with the calming scents of Peppermint, Eucalyptus, Lemon, and Bergamot essential oils.
Patching up a fresh local identity for aroma patches
A fresh idea in the Philippines during the new normal, Feel Good Aroma Patch was brought here to make mask-wearing a little more pleasant and comfortable—thanks to its scented patches infused with essential oils that help mask unwanted odors. However, despite the authenticity of its branding and the appeal of its cute bubble speech designs, the packaging was still in Korean, making it hard for many Filipinos to tell what it was and how to use it.
In reimagining its identity for the local market, we maintained its original look and its fluffy, smiling sheep mascot—now named Yang—and gave it an adorable story and cheerful personality that Filipinos could easily fall in love with. We also leaned into pastel colors and playful, feel-good Korean aesthetics, turning every layout and patch into a piece of K-lifestyle and a tiny mood booster they can wear with their mask every day.
Bringing feel-good freshness to the masks of Filipinos
With Yang as the local face of the brand, we were able to breathe life into Feel Good Aroma Patch’s voice: fun, friendly, and full of good vibes in a world that needed a lift. Together with the tagline “Feel Good, Feel Different”, we refreshed their packaging and social media to help more Filipinos discover their products and show them that sometimes, it only takes something simple and small to make life feel good and a whole lot better.
