Tobi Peanuts
Nuts goodness in every crunch
Challenge
How can we create a digital home for Tobi Peanuts and produce reels that capture its nutty goodness while positioning it as the guilt-free favorite of health-conscious snackers?
Client
Tobi Peanuts
Scope
Website, Mobile Reels
Team
Kat Narvaez
Megan Pantaleon
Yane Estrada
Samara Dela Pena
Coleen Verdejo
Sarah Chua
About the
Brand
Born from a simple love for peanuts, Tobi Peanuts has grown into a proudly Filipino snack brand loved by generations. Packed with nutty goodness in every crunch, it’s your go-to treat for guilt-free snacking anytime you need a boost of flavor.
Dry Roasted Peanuts
Mexican Style Peanuts
Garlic Peanuts
Spiced Nuts
Mix-Nuts
Onion Garlic Peanuts
Reinventing the
Classic Crunch for
Today’s Consumers
Tobi Peanuts, a proudly Filipino snack brand loved for over 60 years, continues to stand
for quality, flavor, and wholesome enjoyment.
To bring this legacy to today’s generation of snackers, we focused on giving Tobi Peanuts a strong digital presence that reflects its heritage and modern appeal.
Our strategy was to position the brand as the go-to snack for health-conscious consumers while reinforcing its roots as a trusted local favorite. We developed a digital home through a website that highlights the brand’s story and product line, paired with reels that showcase its nutty goodness in relatable, lifestyle-driven ways.
The Nutty Goodness
is Now Online
To give Tobi Peanuts its well-deserved digital home, we built a comprehensive website that aligns with the brand’s visual guidelines, from the site map to the interface design.
For social media, we produced a mix of trends, lifestyle, and recipe reels that highlight the nutritional goodness and timeless flavors of Tobi Peanuts.
