Manulife Philippines
Leading the way to better journeys
Challenge
How can we craft visuals that capture the promise of better growth and opportunities as a Manulife Financial Advisor?
Client
Manulife Philippines
Scope
Graphic Design
Team
Maureen Tamayosa
Yane Estrada
Momo Camato
Megan Pantaleon
About the
Brand
Manulife Philippines is one of the country’s leading life insurance companies and a member of Manulife Financial Corporation. Since 1907, it has been helping Filipinos secure their future and achieve financial peace of mind.
Bringing a cooler approach to their cooling expertise
In its limited-time campaign, Manulife aims to inspire young talent to join as Financial Advisors by highlighting the role as a meaningful career. For the social media graphics, we focused on relatable, lifestyle-driven visuals anchored in real-life aspirations. These were paired with thought-provoking questions and better answers to spark curiosity and engagement.
Still anchored in Manulife’s values, we treated the office wall design as an extension of the brand story. Using cohesive visuals and concise copy, the design highlights their key values to create an engaging and vibrant office environment that inspires employees every day.
Turning Values Into Visual Stories
Guided by Manulife’s Global Brand Strategy, we developed visuals that lead with thought-provoking questions to spark collective curiosity. These graphics pair aspirational messages with lifestyle imagery and symbolism to make the content relevant and inspiring, both in social media campaigns and in-office experiences.
