Discover ASR
Inviting people to discover a fresh way to work
Challenge
How can we enhance awareness of Ascott’s official rewards program on social media to ensure guests enjoy a more rewarding stay?
ABOUT THE BRAND
Ascott Star Rewards is Ascott’s loyalty program that allows members to unlock privileges by earning points for every stay booked at participating properties. Through membership, guests can enjoy perks for a more rewarding stay.
Scope
Social Media Strategy
Client
Ascott Philippines
Project Team
Lora Santiago
Samara Dela Peña
Mark Young
Amiel Asehan
Tina Valera
Anne Manuela
Redefining Local Hospitality Experiences
Ascott properties serve as the perfect destination for travelers seeking to immerse themselves in local experiences while enjoying the benefits of Ascott Star Rewards. Our approach revolves around vibrant lifestyle ads that showcase the diverse amenities and unique experiences guests can appreciate local culture.
Through targeted social media campaigns, we encouraged potential guests to discover the rewarding experiences that await them at Ascott.
Curating Rewarding Moments at Every Stay
Aligning with Ascott’s mission of enriching guest experiences, we positioned Discover ASR as a hub for unforgettable local adventures, ensuring guests feel rewarded at every turn. From leisure activities to local events, we crafted engaging content featuring every property’s unique features, along with themed ads centered around special dates and local attractions.
