Royal Ace
Serving only the best for Filipino families
Challenge
How can we make Royal Ace an essential pantry staple for consumers while maintaining its excellence and credibility as an ingredient of choice in the industry?
ABOUT THE BRAND
Royal Ace is a pure and healthy cooking oil that lets people serve only the best for their families. With its premium restaurant quality, its oils infuse a royal touch into every kitchen, bringing the taste of royalty to households that want nothing but the best.
Scope
Branding
Client
Royal Ace
Project Team
JM Salvador
Momo Camato
Yane Estrada
Mark Young
Lora Santiago
Bringing the best for those who deserve it best
For almost 30 years, Royal Ace has been trusted by hotels, restaurants, and food chains that serve only the best for their customers. As the brand makes its way to the consumer market, the clients want to bring the same premium experience to the dining tables of households who also want the best for themselves and their families.
To better position its edible oils in leading retail stores, we iterated various logos and packaging that would help it stand out on store shelves and draw in shoppers who are looking for quality and affordable cooking oil. We also came up with the tagline “Serve only the best” to deepen its promise of safe, healthy, and guilt-free cooking.
Preserving its guarantee of restaurant-grade quality
A culinary choice in the food industry, Royal Ace has already refined its reputation for its reliability and consistency. With the standard it sets for commercial edible oils, we felt that moving away from its look would only dilute its brand integrity. So, we opted to refresh its logo and packaging with a modern design that appeals to a broader audience while preserving the trust it has built over the decades.
