TNT Honor of Kings
Igniting the esports scene with an ever-blazing team
Challenge
How do we develop a name and logo for an esports team looking to emerge as a strong challenger ready to conquer the battlefield in Honor of Kings?
ABOUT THE BRAND
Talk ‘N Text (TNT) is a leading cellular service provider under Smart Communications. It is known for its affordable promos and services, including unlimited text and call plans and data packages, making it a popular mobile network among the Filipino masses.
Scope
Name, Logo Design
Client
Talk N’ Text
Project Team
Creative Director – JM Salvador
Accounts Manager – Lora Santiago
Art Director – Momo Camato
Graphic Designer – Yane Estrada
Content Lead – Mark Young
Blazing a trail for a bold new era in TNT esports
Venturing into the competitive world of esports, TNT aimed to unite the gaming community behind a team that would showcase the talent and skill of Filipino mobile gamers. With the launch of its pro team for Honor of Kings, TNT sought our help for a logo and name that would carry this ultimate mission with intense energy and passion.
With the stage burning bright as ever, we looked back at TNT’s legacy as one of the trailblazers in connecting millions of Filipinos for creative direction. Inspired by the themes of fire, we explored names and logo designs that spark a warm connection with players and fans alike, fueling their pride, excitement, and thrill for gaming.
Setting the arena ablaze with a fiery name and logo
Combining “Tropa,” a Filipino term for a friend, with “Alab, “meaning “blaze,” we came up with “Tropang Alab”—a name that echoes the team’s spirit and fierce determination to win. With a flame logo bannered by TNT’s iconic colors, the team is all set to compete and dominate on the global stage, bringing the heat in every match and rallying a generation of Filipino gamers toward a legendary and scorching victory.
