Aboitiz Eyes
Opening the windows to Aboitiz’s vision for the future
Challenge
How do we redesign a corporate news site to reflect Aboitiz’s forward-thinking identity and future-focused perspective as the country’s first techglomerate?
ABOUT THE BRAND
Aboitiz Eyes is the official corporate news website of the Aboitiz Group, a leading conglomerate in the Philippines known for its innovations in power, banking and financial services, food, infrastructure, land, and data science and artificial intelligence.
Scope
Website Design
Client
Aboitiz Group
Project Team
Creative Director – JM Salvador
Sr. Accounts Manager – Jilian Bandelaria
Art Director – Momo Camato
Content Lead – Mark Young
Web Developer – Jayar Daquis
Flipping the pages with a sharper focus and clearer view
As the country’s first techglomerate, Aboitiz has always looked firmly into the future, pioneering new avenues of growth for business and society. But being at the forefront of change also means seeing things that others cannot. So to invite everyone to see the world as Aboitiz does, they asked us to redesign the Aboitiz Eyes website so it can serve as a modern lens through which they share their vision for the future.
We approached the redesign with a visionary outlook, viewing each article thumbnail as a “window” into Aboitiz’s progress. By incorporating high-impact visuals, we worked to sharpen our users’ focus on the relevant stories and insights so they, too, can get a clearer view of the realities we face today and the opportunities they hold for tomorrow.
Advancing a better perspective through Aboitiz Eyes
At Aboitiz, the future has always looked clear and promising. Projecting this perspective on the website, we introduced a clean and modern grid layout that navigates users through the news content in a structured and engaging way. The dynamic tiles also act as “windows into the future,” designed not just to present a clear and inspiring view of Aboitiz’s progress but also to evolve with its expanding vision.
