Well Played
Where Playtime Meets Relaxation
Challenge
How do we create a brand that’s exciting for kids yet sophisticated enough to appeal to parents?
ABOUT THE BRAND
Well Played is a new indoor playground and café concept by Cebu Land Masters Incorporated, designed for kids and parents alike. It’s a space where children can explore and play, while parents unwind with a coffee in a family-friendly environment.
Scope
Brand Identity | Brand Applications
Client
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Project Team
JM Salvador
Anne Manuela
Jilian Bandelaria
Mark Young
Creating a Space for Play and Togetherness
We developed a brand identity that bridges joyful play with a comforting atmosphere, where every family member feels at ease. Using bright, friendly colors, imaginative illustrations, and a playful logo, we brought Well-Played to life as a space where families can make memories.
Our brand applications extend across social media, café signage, and play zones, creating a cohesive and inviting experience.
A Brand that Families Feel at Home With
Our final design for Well-Played embraces the joy of family time, with visuals that spark excitement for kids and an ambiance that parents love. Through versatile brand applications, like social media ads, signage, and illustrations, Well-Played has become more than just a playground—it’s a place for family fun and relaxation, where every visit is a special moment shared together.
