Iconic Socks
Be iconic with every pair
Challenge
How can we design brand mascots that embody individuality while staying flexible enough for broad appeal?
ABOUT THE BRAND
Iconic Socks celebrates individuality and self-expression through fashion. They offer statement socks that bring fun, flavor, and personality to every pair, allowing everyone to embrace being iconic.
Scope
Mascot Design and Packaging Design
Client
Iconic Socks
Project Team
Anne Manuela
Jilian Bandelaria
Claire Salvador
Crafting Bold Statements Through Design
Iconic Socks aims to offer bold and expressive designs that allow people to wear their unique personalities. When creating their mascots, we made sure that they would be a medium for advocating differences.
With that, we introduced the Iconic Crew, four inseparable friends who embody the spirit of Iconic Socks. We brought bold and playful energy through expressive designs, with each character reflecting the brand’s essence while showcasing their distinct personalities.
They are Iconic Nick, Sporty Chad, Trendy Tippy, and Nerdy Pat. Each of them has unique traits, but together, they color the world with their iconic friendship and individuality.
Transforming Socks into Self-Expression
To capture the essence of self-expression, we created fun and quirky mascot designs that celebrate differences in personality. Each character embodies confidence and boldness that empowers wearers to embrace their unique traits with pride. These designs resonate with diverse identities, reflecting the brand’s core values.
