MP Camaso
Boosting brand identity with reels for credibility
Challenge
We conceptualized a set of reels to be posted on social media channels like Instagram and Tiktok for MP Camaso to showcase their expertise in accounting and tax.
ABOUT THE BRAND
MP Camaso & Associates was registered with the Philippines Securities and Exchange Commission as a general professional partnership that provides general accounting services, bookkeeping, auditing, internal accounting outsourcing, business fraud auditing, tax accounting, management advisory services, and other allied services.
Scope
Reels
Client
Aboitiz Group
Project Team
JM Salvador
Momo Camato
Jilian Bandelaria
Mark Young
Jayar Daquis
Building trust one reel at a time
The goal was to have MP Camaso share accounting and tax tips to showcase their expertise and boost brand credibility. We began by identifying relevant topics, writing scripts, and planning production while ensuring each reel would resonate with the target audience.
Creating content that adds value
By creating reels in diverse and engaging formats, we delivered MP Camaso’s mission to showcase their expertise in accounting services.
The use of social media reels had strengthened customer engagement and brand visibility, especially by optimizing the use of hooks, fun facts, trendy audios, and a consistent posting schedule.
