Ready Set Glow
Celebrate what makes you uniquely you
Challenge
How can we develop a strong brand identity and packaging design that best represents Lovi Poe’s RSG makeup collection?
ABOUT THE BRAND
Ready. Set. Glow. delivers bold and innovative beauty products that empower users to showcase their unique style and personality. One of their makeup collections is ‘Love You’ by Lovi Poe.
Scope
Branding and Product Collection
Client
Ready Set Glow
Project Team
Jilian Bandelaria
Amiel Asehan
Trina Belmonte
Unveiling One’s Natural Radiance
With the launch of ambassadress Lovi Poe, who aims to bring her personality to the makeup line, our approach centered on enhancing the logo while staying true to RSG’s original vision.
The project involved ideating and brainstorming a full makeup collection, from the initial concept to the final product packaging and brand launch.
By establishing clear branding guidelines, we aimed to ensure that the visuals distinctly reflect Lovi Poe’s concept of embracing self-appreciation and breaking boundaries, starting with her collection.
Embracing Inclusivity with Every Hue
To refine Lovi Poe’s beauty collection, we developed a gradient palette based on Filipino skin tones, ensuring inclusivity and appeal across diverse consumers.
As we finalize the launch, we integrated the new branding from product design to creative content, ensuring a cohesive and recognizable identity that positions her brand at the forefront of a competitive market.
