UFC Oppa Mixes
Add a taste of Korea to every meal
Challenge
How do we design UFC Oppa Mixes’ packaging to convey bold Korean flavors and appeal to Filipino customers, making it a standout product for various dishes?
ABOUT THE BRAND
UFC Oppa Mixes is NutriAsia’s latest Korean-style all-purpose meat sauce made for Filipino food lovers who want to bring authentic Korean flavors into their cooking. Available in Soy Garlic and Sweet & Spicy flavors, Oppa Mixes enhances any meal, from glazing and dipping to marinating pork, chicken, or beef.
Scope
Packaging Design, Mascot Design, Secondary Packaging, Photo Production, CPAS Ads
Client
UFC
Project Team
Lora Santiago
Mark Young
Momo Camato
Yane Estrada
Mixing it up with a Korean twist
Our team focused on bringing Korean culture and flavors to life through the packaging, complete with a custom mascot and vibrant aesthetic to enhance brand identity. We developed a design system that balances UFC’s recognizable brand appeal with authentic Korean visual elements.
In addition to the pouch packaging, we created a secondary box design to house multiple pouches, ensuring a cohesive look across all packaging forms. The visual identity created through the packaging design became the foundation for Oppa Mixes’ overall aesthetic, providing a flexible system for future brand materials.
Packaging that speaks flavor, culture, and versatility
Our final design for UFC Oppa Mixes brings Korean flavor to Filipino kitchens. With distinctive, flavor-coded visuals for Soy Garlic and Sweet & Spicy, and a secondary box to complete the set, we created a packaging system that communicates the product’s versatility and elevates the experience, inviting customers to “mix it up” with UFC Oppa Mixes.
