Technology has made many advancements that have changed the way we work, live, and interact. Through innovations like Cloud Computing, Customer Relationship Management (CRM), and Software as a Service (SaaS), information has become more accessible while complex tasks have become more simple to manage.
But as technology brands continue to grow in number, the competition could not be greater as more companies and startups enter the “race.”
From e-commerce platforms to communication apps, the market is never short of tech leaders, disruptors, and game changers like you, who are looking to stay ahead of the pace of change with their ideas and innovations. However, with more groundbreaking solutions developed and introduced around the clock, it has also made it more difficult for new businesses to break in and distinguish themselves from the crowd.
As part of the tech industry, how can you market yourself differently?
Being at the forefront of innovation doesn’t mean you have to hold back your creativity. Besides, doing the same thing everyone does is not really “innovative” but conventional. That’s why you should encourage new and creative ways to position your brand and services—just as you emphasize innovation.
Here’s how we do it:
- Branding
If you want to properly position who you are and what you bring to the market, we can help you develop a brand identity that will make your brand more relatable and recognizable for a broad audience or a specific niche.
We do this by breaking down the elements that make your brand unique and articulating them into a brand strategy, visual identity, and verbal identity that clearly outlines your proposition and aligns with your intent. This way, people will be able to see your value not just by the ingenuity of your product or service but also, by the substance of your solutions in their everyday work. Tech brands are rooted in purpose, and it is through branding that they can share their view and convey this vision with their audience.
Check out what we did for Better Practice.
- Collateral Design
While most tech brands today are inclined to build their online presence, it’s still important for your business to be seen and represented across offline mediums. Aside from digital catalogs and newsletters, corporate prints like business cards, letterheads, and product manuals or promotional materials like flyers, brochures, and posters hardly go unnoticed and can provide a tangible connection with your audience.
We can help create marketing collateral and physical displays to support your sales efforts; design product packages that bring visual appeal and perception of quality to your products; and even prepare business presentations that you can use for client meetings and conventions. With well-designed and well-written brand collateral, we can help improve your brand image, visibility, and recall in a way that reflects your industry expertise and exposes your audience to all the possible touchpoints at which they can reach you.
Check out what we did for X-Lipad.
- Website Content
As tech experts, we know you possess the right skills to develop your website but to drive traffic and attract more users, it takes more than just the right content and design—it also needs to deliver the right experience.
Whether it’s for B2B or B2C, a website gives your audience convenient access to a host of resources about your business. By optimizing your website’s SEO, design, and user experience, we can make it seamless for users to navigate through its pages and find information that is useful for them, anytime and anywhere. We can also provide content such as blogs and case studies to help users familiarize themselves with the products you offer, and explain to them how these solutions can help address their current challenges. Since you are into software/hardware technology, adding product demos, FAQs, and dedicated support options like chatbot would allow you to accommodate users should they have technical needs or troubleshooting concerns.
Check out what we did for Workvue.
- Motion Graphics
If your products are already overwhelmed with technical stuff, underwhelming your audience with static visuals would just set them up into a confusing start.
Videos have become a powerful way for brands to interact with audiences. Thanks to motion graphics, we can now convey complex ideas, concepts, and data into short and simple video formats that grab your audience’s attention and leave them curious for long. From script development, and storyboard design to final editing, we can help visualize your content by using compelling visuals, dynamic animations, and emotional storytelling to effectively communicate your message as you imagine it. We can also use motion graphics, in the form of explainer videos or demo reels, to creatively showcase your products and services in ways that are impactful and engaging to your audience.
Check out what we did for Hoppler.
- App Design
When it comes to apps, form, and function matters in delivering memorable user experiences. We believe that a well-designed app is an extension of your brand’s identity. That’s why we lean on user inputs and usability tests to ensure that every element and functionality in your app is cohesive and serves a specific purpose. With our expertise in UI/UX principles, we utilize our creativity and deep understanding of user behavior to provide your users with an enjoyable and intuitive experience every time they interact with your app.
Check out what we did for Como.
- Social Media Strategy
Social Media has gone beyond networking; it is now a transformative tool for brands to market their products. But more than that, it has also become a modern outlet to foster meaningful connections with a wider audience, given the right content and digital strategy. With social media, we can post informational materials to educate your audience about how your solutions work and why they need them. We can also publish user-generated content to engage businesses and tech communities in conversations about the industry and run campaigns that take advantage of the market pulse and relevant trends. To help you generate and convert quality leads, we can also set up targeted ads and lead magnets that best respond to your audience’s interests and social behavior.
Check out what we did for myCode.
While innovation is constant in the tech industry, it takes a bold and contrasting approach to be a first mover in terms of ideas.
We innovate to solve problems and make an impact, not to intimidate. Which is why you don’t need to be too technical in selling your brand. After all, technology is meant to make things easier for us, not complicate them further. This goal should be at the core of every tech brand’s identity, design, and messaging. Using effective marketing tools and creative strategies, we can help set your brand apart from the competition and narrow down your audience’s choices to what’s truly useful and important for them.
Let us help you communicate your brand as it should be seen—a solution to people’s everyday problems and a valuable commodity to your client’s business. Let’s work together!
