The Agro-Industrial industry has long relied on the traditional way of marketing its products and services, often overlooking the opportunities that digital marketing presents. While traditional marketing may not be ineffective, there’s a potential to cast a wider net by maximizing digital marketing platforms.
Generally, digital platforms serve specific purposes, and finding the one that best fits your objectives is important. When it comes to accessibility, social media is the top choice! Here, agro-industrial businesses can maximize their digital presence and effectively reach a wider audience.
So, how can we help agro-businesses grow big in the digital landscape?
- Raise the topics of best farm practices
The thing most important to agro-businesses and the people in this industry is information. Access to relevant information enables them to optimize their operations and maximize the potential of their products, whether it’s learning about how to keep your farm and hogs safe, how to take care of your poultry animals, or where to get proper vaccinations, having access to valuable information becomes pivotal in driving success and profitability within the industry.
Check out what we did for Uno+ Hog Feeds and Veterinary Products:
To respond to the concerns and needs of our local hog raisers and backyard breeders, we created a series of educational content and webinars about the best practices in hog raising, breeding, biosecurity, and farm management.
Read more about the project here.
- Cultivate an online community
We also realized the importance of building a community that connects our clients to their customers. By doing community efforts such as weekly online consultations, conducting polls among customers, posting entertaining activities, and having online discussions, our brands were able to connect with people and foster a sense of belonging on a deeper level, which ultimately built trust and loyalty.
Check out what we did for Supremo Infinity:
To further connect our network of BidaBreeders (Star Breeders), we shared weekly posts everyone can engage with, from educational guides to exciting animated videos, informational video series, and virtual raffle draws.
Read more about the project here.
- Raising awareness of poultry products
Promoting products is not just about pushing for sales; it’s about spreading awareness and knowledge. To further drive our marketing efforts, we created social media campaigns to introduce our clients’ star products for different kinds of poultry and highlight their benefits. We aim to provide potential customers with a clear understanding of how their products can help them in their business.
Check out what we did for Robina Featherlines:
With its reintroduction into the trade market, we set up a social media page to help build its online presence and launched a series of social media posts to promote each of its product categories to a wider audience.
Read more about the project here.
- Provide guides on Animal Care
Of course, there’s also a need to prioritize holistic care for animals, whether they’re farm animals or pets. Our goal is to empower animal owners with the knowledge they need to provide the best care so we focus not only on providing products but also on supporting animal owners. We also offer valuable information on treatments specific to different animals, as well as providing guides on vitamins and vaccines essential for their well-being.
Check out what we did for TopBreed Dog Meal:
To help Topbreed Dog Meals be the go-to brand and expert in achieving wellness for pets, we curated posts that made it a trusted and loved brand with expert knowledge on proper care and nutrition.
Read more about the project here.
Social media serves as a gateway for the agro-industrial industry to start its digital marketing efforts but there are still things to explore, such as Paid Ads, SEO, and even a website! By embracing and leveraging the power of digital, this industry can amplify its traditional marketing efforts and unlock new opportunities for growth.
Here at Sunday Studio, we go big in digital experiences. Tune in to our other projects in the Agro-Industrial Industry, and let’s work together to help your brand breakthrough in the digital space!
