Today, building a strong online presence is the best thing you can do for your business. And with nearly half of all consumers starting their search process online, having a website they can visit is the first step.
Think of a website as an extension of the physical experience in the digital landscape. Here, you can share your brand story that can reach a wider audience and create a strong image that resonates with them.
But, in a sea of websites and endless templates, how do you make your website stand out?
Designing a website that stands out in today’s competitive online world is no small feat. With millions of websites vying for users’ attention, it’s essential to design one that captures attention and keeps visitors engaged.
It’s not just about putting up a good website, but having one that leaves a strong impact on the client’s target audience; after all, making your website stand out is all about telling your brand’s story through intentional design.
Here are some things we need to consider when designing a website:
Understanding what the website is for
To achieve this, it is important to get acquainted with the client: know their objectives, and ask the necessary questions. These steps allow you to envision the kind of website that suits the brand; and the most important question to ask is this: “What do you want to get out of it?”
It should be clear what the website is about and what it is for (Is it a blog site? An e-commerce platform? A portfolio?). The website’s user experience will be different from the competitors’ based on what the client wants to achieve and building that purpose allows you to make more informed design decisions. If the goal is to share certain advocacy with more people, designing an informative website might be the path.
Check out what we did for Oska’s website:
In this project, we designed a website that provides users with easy and accessible ways to purchase affordable health and wellness relief products that assist individuals in living more active and pain-free lives.
Understanding the brand’s story
Making a website stand out is all about telling the brand story through intentional design. Storytelling is an important factor we need to consider when designing a website as it allows us to create a narrative that engages and connects with the target audience.
Check out what we did for Personal Collection’s website:
In this project, we integrated motion design into their website which serves as a guide for users on the entire PC journey — from how they began, where they are now, where they are headed, to how they can help improve the lives of millions of Filipinos.
Read more about the case study here.
Understanding the impact it leaves on the users
A website designed with the user in mind can make it easier for your target market to establish trust with your brand, find what they need, and take desired actions.
As a design-first company, we put value in the interface, overall design, and functionality of a website. We make sure that our designs are able to convey stories that will lead our audience to the website’s goal, whether it’s for donation, sales, or informational purposes. Designing the whole website experience driven by the goal makes a significant impact on the target audience.
Impressions won’t last a lifetime, but an impact will.
Check out what we did for PITX’s website:
In this project, we brought in friendly features that would help commuters seamlessly browse fares and check schedules, and book their tickets through the terminal’s website in real-time.
Read more about the case study here.
A website is like a blank canvas; here, you can design an experience that is meaningful, deliberate, and impactful to your audiences. With the right combination of good design, content, and optimization, your website can be a powerful tool for building your online presence, reaching new audiences, and positioning your business for long-term success.
Here at Sunday Studio, we value the true meaning of good design and we’re here to help you win big in the digital space. Let’s work together!
